What led you here? What is your level of experience? What other work experience have you had (it often has more influence than we may realize!)?
Example: sustainability, accessibility, inclusivity, locally-sources, bringing joy, etc).
Example: deliveries, subscriptions, wedding & event services, etc. (If you don't have any active offerings, that's ok!)
Example: Who are they? How old are they? What do they does for a living? What do they value?